The Brief: To celebrate the relaunch of MTV's iconic show Cribs

The Solution: We brought our "crib" to Vidcon with an entire house including a living room, kitchen, secret room, backyard and roof deck. We packed this crib with memorable moments including takeaway pattern posters, sticker sheets, and numerous Instagrammable photo moments. The iridescent kitchen featured dichroic everything that included a tasty MTV logo moment, surprise cabinets filled with discoverable moments, and a secret fridge door into a noodle portal hallway leading to the talking fish room. Iconic singing fish were programmed to repeat classic MTV quotes with the push of a button.